“Radhika Verma brings R1 Brand to Delhi NCR with Ethnic wear show “
May 12, 2017: Radhika Verma Bringing a dressing array to Delhi NCR with her Fashion Brand R1 launched its first set of collection on 10th May 2017 at PRIVEE, Shangri-La Hotel where she showcased her first line of Bridal wear.
The launch was themed on Sufism and the Fashion Choreographer Mr. Faisal Khan gave the event a look and feel of Indian Classical yet modern touch. With Vintage lamps, Dance performances and classical themed Fashion Show, R1 launched its first set of designs in the most unique manner.
The main attraction of the show was to celebrate Queenshood were Indian Beauty queens, who became the showstoppers of the show. The list included:-
- Renu Kelkar – Mrs. India International 2017 & Mrs. Glamorous 2017
- Neha Banerjee – Fem Mrs. India 2016
- Rrashmi Sachdeva – Mrs. Universe Euroaria 2016
- Shivani Singh –Exquiste Goodwill AmbassadorQueen 2017 & Tiara Girl
- Preeti Vohra – Famous Super Model
Speaking on this association Renu Kelkar (Mrs. India International 2017 & Mrs. Glamorous 2017) quoted: – “I loved Radhika’s designs and walking for her. She is warm and sweet and because she is new in the industry, she is extremely raw and understands the humanity level involved. Her range is so authentic and as a bride in future, whenever that will be, R1 will defiantly be one of my choice. “
Radhika Verma believes in making special occasions truly memorable and beautiful for the bride with style and panache. Its collection is created by fresh, upcoming talent and its creations are versatile playing on the radiance of the modern day women.
Speaking on this association Mr.Aman Batra , Director Lifestyle Magazine said :- “Lifestyle magazine always there to promote new and young designers and it is our pleasure to be associated with Radhika Verma as she showcased some of the best work in the bridal trousseau trends for the modern women of today “
The first range of R1 showcased the modern day woman who is extrovert yet grounded, in the world yet closer to her culture, knows it all yet knows where to keep her calm. The clothes showcased a perfect amalgamation of modern pattern cutting and Indian craftsmanship.
Speaking on the launch, Radhika Verma, Founder R1: “I was ecstatic with the launch event and happy to receive such love and acceptance from my industry people and associates. I have always wanted to get into the fashion industry, and I took time in entering it as I was touring around the country to understand the basics of every culture, language and art associated with it. Taking my learning from every part of the country and describing it in the form of my designs and showcasing it to the world. This is like a dream come true and I am excited for my journey ahead. “
The models and queens were decked up by Makeovers by Upasaana A, a leading name in skin and beauty industry in Delhi NCR. Speaking about the association Upasaana Arora said “I am ecstatic with this kind of platform to showcase my work and expertise. I have been in this industry for almost 7 years now, and such platforms act as a catalyst for reaching out to the audience. Radhika Verma’s R1 is a blend of true Indian modern women and to be collaborated with such thought and talent is really enduring for me. “
R1 is a destination for bridal wear catering to the entire needs of a wedding trousseau. From stunning lehnga cholis , rich ornamental designer sarees , to wedding accessories and an incredible range of fabrics , the classic collection of its timeless and creative ensembles for the bride which are versatile and aesthetically appealing.